North Shore Bait Company is the go-to bait shop on the north shore of Green Bay for catch-proven, custom walleye tackle. Our knowledgeable, friendly staff knows the latest tips and hot bait choices to put you on fish. We can help you be more successful than ever on the water, catching trophy walleye, perch, northern pike, whitefish, and more on Green Bay and the areas inland lakes and rivers.

As a locally owned, independent bait shop in Oconto, Wisconsin, we sell live bait, fishing tackle, and fishing supplies seven days a week year round. Plus, we share the fishing information and tips to put you on fish during the open water fishing season and ice fishing season.

We also offer the best selection of custom painted lures, custom painted crawler harness blades and custom painted crank baits, all exclusive to North Shore Bait Company. Hot sellers are our catch-proven, custom painted Rapala Rippin’ Raps and Smithwicks and our exclusive, all new bottom feeder crank bait. We also stock a huge selection of Moonshine Shiver Minnows and carry all popular name brand crank baits. We can special order anything you’re looking to add to your tackle box.

We work with local fishing guides to determine the best color combiing to catch trophy walleyes.

Visit our bait shop in Oconto or shop online for your favorite color combinations and hard-to-find custom painted lures. Have a special request? We can paint it for you. Email a photograph to or bring your crank bait to our Oconto bait shop on Pecor Street. We promise not to mass produce your lucky color.

North Shore Bait Company, 1110 Pecor Street, Oconto, is open year round from 6 a.m. to 5 p.m. daily.

If you need bait when our shop is closed, we have a 24/7 bait and tackle vending machine available that is stocked daily to ensure the highest quality bait anytime day or night.

Shop today for your catch-proven, custom painted crawler harness blades, and custom painted crank baits at our online store.