About Us

Paul Lukas has been fishing the north shore of Green Bay since he was a kid. A diehard fishermen, Paul has been fishing for fun throughout the Midwest for his entire life, and he loves to get people on fish and having fun on the water or on the ice. In July 2015, he opened North Shore Bait Company, an independent bait shop located on Pecor Street in Oconto, Wisconsin. In 2017, he opened an ecommerce store featuring custom painted lures perfect for catching trophy walleye.

Oconto is the best walleye port on Green Bay, and North Shore Bait Company caters to walleye fishermen looking for catch-proven, custom painted crawler harness blades and crank baits. Whether you’re a professional angler chasing a trophy walleye on Green Bay or an Oconto fisherman out for a day on the water, North Shore Bait Company has the live bait, crank baits, custom painted lures, and fishing advice and information to make your outing a success.

Paul and his staff go above and beyond to provide spot-on fishing information and catch-proven, custom walleye tackle. The staff has a great understanding of the Oconto waters of Green Bay where trophy walleye are caught. Their personalized, one-on-one approach has anglers returning time and time again.

The locally owned bait shop carries a great selection of live and artificial bait, with a little of everything to fit your fishing needs. Beyond the ordinary selection of fishing tackle is a great selection of custom painted lures, exclusive to North Shore Bait Company. Custom painted Rapala Rippin’ Raps and Smithwicks are North Shore Bait Company’s hottest sellers. Looking for a hard-to-find style or a favorite color bait or blade? North Shore Bait Company welcomes custom orders.

The bait shop is open seven days a week, year round, to cater to walleye fishermen and anglers of all varieties. North Shore Bait Company’s online store is open 24/7, featuring custom painted lures and walleye crank baits that you won’t find anywhere else.